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Exciting feature ideas isn't always brilliant business decisions.

Updated: Dec 27, 2020

LIVE CONCERTS ON NETFLIX! EXCITING, RIGHT?


Besides it was a brilliant idea to be brought up, Netflix’s vice president of product innovation Todd Yellin said:


“Music? No, I don’t see that happening.”

“It’s funny — we’re pretty monomaniacal as a company,” explained Yellin.”We wanna be great at what we do. There are different companies with different approaches. Some companies are into the vast portfolio, diversified, into all kinds of things. We want to be the best video storytelling company in the world. That is our goal.” (TrustedReviews)


CEO of Netflix Reed Hastings on the other hand, answered the questions about live content:

“We’re not trying to meet all needs”




“Sports is really good in the moment. So you want to watch the game, but the afterlife of a given show is quite small,” adding that it’s the binge-viewing experience that is transformative.

“We’re not trying to meet all needs,” Hastings said. “So Amazon’s business strategy is super broad — meet all needs. we can’t try to be them. We’re never going to be as good as them at what they’re trying to be. What we can be is the emotional connection brand — like HBO or Netflix. So super-focused on one thing that people are very passionate about.” Hastings said Wednesday at Recode’s Code Conference


Reverse Researching


Data I conducted supported the business decision of Netflix aligning with the user needs.

Netflix Users voted for enriching the existing video content rather than growing the context of the product.



See full research: https://docs.google.com/forms/d/1YABz2m9kGJFCTvftffQEXXCGKsxSEIvSzsic8N_Wc2s/edit#responses


Take away

A strategy that a system of achievable goals and visions that work together to align the team around desired outcomes for the business and the customers. It is the “Big Picture.” It is a high-level plan to achieve one or more business goals under conditions of uncertainty.


See full article and the case study here:

https://ipekbgtr.medium.com/netflix-live-concert-feature-why-every-brilliant-feature-idea-is-not-a-brilliant-business-afd153de6c70




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