The Lean Movement in Digital Era

Updated: Dec 27, 2020

Always ask yourself what is the simplest way to satisfy the business need and the user need?

The “Lean” as a movement and how it applies in Product Development & User Experience The Lean movement was born in the automotive industry in Japan during the mid-1950s. This movement was mainly aimed at loss reduction and sustainable production. Nowadays, Lean methodologies aim to maximize customer value while minimizing waste. Simply put, Lean means creating more value for customers with fewer resources. It is a philosophy of “Smart Development” that aims to improve virtually everything you do by eliminating anything that doesn’t bring value to the customer.


The Minimum Viable Product (MVP) is a way to get real-world feedback on your idea. This MVP should be as simple as possible and should contain only what is needed to give the customers a realistic experience of how the product would work. However, the Minimum Viable Product should be a product developed with sufficient features to satisfy early adopters. The users should be able to fulfill their needs with those sufficient features. It should be able to stand on its own so that you can learn from it. Features Prioritization

Every project has resource limitations: Time, Money, and People. So if you are planning on developing an MVP, you will need to select and prioritize what you want to include. So you need to plan a gradual roll-out of your solution. The more features you have at launch, the harder it is to tell what works and what doesn’t. But, how to choose and prioritize these features? Start with the big picture. Gather as much information in these categories as possible:

  • Business Goals | Stakeholder interviews | Business model | Success metrics | Most important metric

  • User Goals | User research |Persona development | Primary persona

  • Most important use case

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